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Interview With Koval Bhatia, Founder & Director Of “A Little Anarky”.

by sainath devulapalliAugust 19, 2013

A little Anarky is a digital video company that can help you tell your brand story in the most compelling manner possible. Their mission is to make awesome films in the most awesome way possible and look totally awesome while doing it. Koval Bhatia is the girl behind this awesome company. Born and brought up in Delhi, Koval got interested in films while pursuing graduation in economics. She gave up her career towards passion and shifted from economics to mass communication. She started as a freelancing video professional and does content management for the net. As the number of projects approaching her was increasing rapidly, she decided to start something of her own. Koval then founded “A little Anarky” with a group of story-tellers and artists, who love film-making and producing creative content for the net which has now turned into a strong team of 15. Koval shares some of her experiences; milestones achieved so far along with some tips for budding and upcoming filmmakers. Here is a short and exclusive interview with the digital glimpse.

 

 

 

1. Hi Koval! The uncompromising passion behind the creative  “A Little Anarky” ?

The idea behind A Little Anarky is to make great visual stories, whether it is for a blender machine or a gangster film. Anarky is also a platform for young aspiring storytellers.

 

2. What thrived you to drift from economics to mass communication?

Economics is a great study. As are physics and neuroscience. However, the ability to tell a story about anything in the world is what excites me the most. I did economics, and that helped me understand things better but I realized what I really want to do is enable myself to understand any theory or concept in the world and then turn it into a story.

 

3. Do you a founding team! If yes, tell us about them?

Nope. Just me. For a while I was all alone, scripting shooting and editing.

 

4. UVP (unique value proportion) of “A Little Anarky”?

We bring A Little Anarky into everything. We question everything, we take it apart and we are never satisfied. If we could, we would even make a simple training video something that inspires, entertains and touches.

 

5. So, how’s the journey till now as an entrepreneur?

It’s been a pretty awesome journey. It can be quite draining, since you’re occupied by your work 24 hours a day. There’s no switching off mentally because you have to be consumed by what you do, or it won’t work. It also gets tiring sometimes and you wish you could just take a break but then your team comes up with something great that makes it all worth the effort. I’ve learnt one thing though- to be a good entrepreneur, you have to be willing to give up a lot of things. It ties you down, it takes up most of your time and space, and if you’re not okay with that, you shouldn’t get into it.

 

6. Is there any unforgettable moment in your start-up journey?

Yes. A billion and still counting. An intern telling me he rejected an offer to work with a prominent filmmaker because Anarky gives him way more. A client telling us that our film moved her to tears. A team member i gave up on and let go, turning his notice period into a quest for awesomeness and proving that firing him would be a mistake. These, and so many more.

 

7. How are you planning to expand your company and team?

The idea now is to turn Anarky into a brand. Starting next month our 2500 square feet space in Hauz khas village shall be open for co-working, and we are going to start regular events, workshops and screenings. I want to create a healthy ecosystem where people interested in film and writing can come together and connect irrespective of background or experience.

 

8. Words of advice that you would like to add for the young 
photographers and budding film makers.

Sure. If you have a good story, tell it. It might come out horribly, the end result may be nothing like what you imagined, but you still have to do it over and over again. After a point, the gap between what you imagined and what you created will start getting shorter.

 

 

 

 

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