Apple to open its first iOS App Development Center in Europe
In its bid to keep the App Store full of interesting and profitable apps, Apple has announced it’s opening its first iOS Developer Center in Naples, Italy. The center will operate as a formal training school, allowing developers from across the continent to learn what Apple believes are the best tools to success on its marketplace.
The training will have its own “specialized curriculum” and should it be a success, the company believes will open the door for more centers around the world.
The app training center will be the first in Europe, where the European Union’s executive predicts a lack of coding skills could lead to a shortage of up to 900,000 ICT professionals by 2020.
While there are plenty of development courses available to creators, an Apple-certified course is likely to attract the attention of coders who want to start their career on the right foot. It also highlights that more developers are looking to iOS as a career platform.
To back that up, Apple claims the App Store has already helped create more than 1.4 million jobs in Europe and helped developers earn over €10.2 billion ($11.11 billion), but it should come as no surprise that it wants to increase those numbers (and boost its revenue in the process).
Last month, Apple was reportedly fined $347 million for tax irregularities in Italy and is currently at the center of a European Commission investigation for possibly enjoying better tax deals than are warranted under EU law. Today’s announcement provides Apple with the chance to cast some positive light on its European operations, and ensure developers keep feeding the iOS ecosystem.
Italian premier Matteo Renzi welcomed the news, saying it would create jobs for some 600 people in the impoverished southern city. Vincenzo De Luca, the governor of the underdeveloped Campania region surrounding Naples, also hailed Apple’s planned training centre.
“It’s a great opportunity for the city, a significant investment in a type of advanced industry that can bring 600 jobs to Naples,” De Luca said.
“Europe is home to some of the most creative developers in the world and we are thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success,” Cook said in a statement on Thursday.
The Naples centre will “give students practical skills and training on developing iOS apps,” the statement said. Apple will work with partners around Italy and expects to expand the programme to other countries around the world, it added.
Apple said its app store has created more than 1.4 million jobs in Europe. “In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant,” it stated. Apple in December agreed to pay Italy 318 million euros in back taxes for the period 2008-2013.
The case was one of several Italy has brought against global technology companies that have headquarters in low-tax nations like Ireland. Italian tax authorities have also examined Facebook’s Milan offices and are working with Google to determine what might be due.