Instagram looks more like Snapchat with the new update
The Facebook-owned photos app just introduced a new feature called Instagram Stories and it’s a lot like Snapchat’s feature of the same name.
Snapchat, which launched in 2011, got its initial boost from millennials, especially teenagers, who value the privacy that the app offers. Text messages disappear right after they are read, and posts expire after 24 hours.
As with Snapchat, the new Instagram Stories feature allows its 500 million members to annotate their posts with emojis, doodles and texts, Instagram said in a blog post on Tuesday.
The feature is the latest salvo between Facebook, which bought Instagram for $1 billion in 2012, and Snapchat, which rejected Facebook’s $3 billion buyout offer just three years ago, as they try to attract more users.
While Instagram seems to be copying Snapchat, Snapchat is also taking pages from Instagram’s playbook. The Memories update on Snapchat last month allowed users to save their Snaps and share them at a later time with friends or create new stories with them — just like you can do with Instagram.
Instagram Stories allows followers to send direct messages to the uploader but users cannot “like” an image or post a comment, as in Facebook. Instagram Stories is available in the United States and will roll out globally over the next few weeks on Apple Inc iPhones and Alphabet Inc’s Android-based smartphones, Instagram said.
“This is the latest step in putting video at the center of all our services. People are already creating and sharing more video, so we’re going to make it even easier,” Facebook Chief Executive Mark Zuckerberg wrote on his Facebook account.