Snapdeal confronts flipkart lite with snap-lite mobile website
E-commerce market place Snapdeal announced its own browser-based ‘Lite’ experience on Thursday, four days after flipkart lite went live. It is however aimed at being optimised for slower Internet connections, rather than provide app-like features.
Unlike Flipkart Lite, which only works on Chromium-based mobile browsers (Chrome and Opera), Snapdeal Lite is live for 100 percent of its users, Anand Chandrasekaran, Chief Product Officer at Snapdeal told Gadgets 360. “We have always stood for choice and this is another example of a better mobile experience across all browsers,” he said.
According to a report by the Time of India, Peeyush Ranjan, head of engineering at Flipkart said, “Websites push users to install the app. But only 4% of the people actually install the app. Flipkart doesn’t have a mobile website. So we wanted to give the experience of a native application on a mobile website.”
Based on statistics by statcounter, Flipkart Lite can be accessed by less than half of India’s mobile Web browsers right now, though Flipkart says that support for other browsers is coming in the future.
Users can access the Lite version at the footer of the Snapdeal.com browser webpage, and only need to do it once. Subsequent visits happen on the Lite version of the website by default.
Snapdeal’s Lite version however doesn’t seem to have the app-like features of Flipkart Lite – such as the ability to add a shortcut on the home screen, push notifications, and offline functionality.
The user experience is 85 percent faster for users with slower connections, and is based on the HTML5 spec, Chandrasekaran said.
Snapdeal and Flipkart have a prior history of countering each other’s features. In September, Snapdeal launched its one hour refunds feature a fortnight after Flipkart’s announcement of its instant refund mechanism facility, which had a turnaround time of 24 hours.
Snapdeal’s chief Product Officer Anand Chandrasekaran already tweeted on snapdeal-lite and more reviews are yet to be rolled out on both the E-commerce websites.